Massage studios · Monthly monitoring
Monthly monitoring for your massage studio - and for the studios next to you
One reading is a snapshot. Massage demand swings with the season, and the named set moves with it.
- The report
- Fixes, done for you
- A new site
- Monthly monitoring
What we have measured in this trade
Read the same question again and 3 of those 6 names did not come back. That is the part a single reading cannot tell you, and the reason this is measured on a schedule rather than once.
Our own gate rig: 3 readings in Austin, TX on logged-in ChatGPT, one question asked repeatedly. Every figure here is recomputed from the raw answers on each build.
What this covers for massage studios
- Re-run every month across the same modality set, so you see movement rather than a single number.
- Your competitor set is tracked too - new studios, franchise openings, and the ones whose review velocity is climbing.
- Gift-certificate season and January intake are the two windows where the named set churns most in this category. Monitoring catches the change while you can still act on it.
- Month-over-month diff, plus the raw answers, so you can check every claim yourself.
- Therapist-level questions are tracked separately. “Who does prenatal massage near me” and “a therapist licensed in medical massage” behave differently from studio-level questions, because the answer reaches for a named practitioner with a stated licence rather than a business.
- Cancellation and intake questions count too. Clients ask what happens if they are late, whether a first session needs an intake form, and whether the studio takes walk-ins. Those answers are quoted from somebody's site every month; the file shows whether it is ever yours.
How it runs
- We agree the modality set once - usually five to eight, weighted toward what pays for your month. For most studios that is deep tissue, prenatal, sports and couples, plus whichever of lymphatic drainage, cupping or myofascial release you actually offer.
- The same queries are re-run every month, on the same surface, at roughly the same point in the month.
- Your competitor set is re-read at the same time, including any studio that has appeared in an answer since the last reading.
- Anything that moved is written up as a diff: who entered, who left, and what changed in the sentence written about you.
- December and January are read twice. Gift-certificate demand and new-year intake are the two windows where the named set churns most in this category, and a studio that is invisible for “massage gift certificate” in late November has lost the busiest six weeks of its year before it starts.
What you get, and in what form
A monthly file with the month-over-month diff at the top and the raw answers underneath. The diff is the part you read; the raw answers are the part that lets you check the diff.
A running record of the studios that hold a named slot in your city, and for which modality each one holds it. Over a few months this becomes the most useful thing in the file - it shows which slots are contested and which are simply unoccupied.
When something moves against you, a note on what changed on their side or yours, where that is visible.
Monthly monitoring
$79/mo $99/mo
With our badge in your footer. Without it, $99/mo. Per month. Cancel any time.
What this does not do
We cannot tell you why an answer changed. We can tell you that it changed, when, and what is different on the pages involved - the mechanism behind it is not something anyone outside the model can observe.
One month is not a trend. The first two readings establish a baseline, and the file says so rather than reporting noise as movement.
Questions massage studios ask us
How much does the answer really change month to month?
We do not yet know for your city, and we will not pretend otherwise - measuring that is exactly what this is. Stability is one of the open questions we are testing on our own data, and your monthly file is the evidence for your own category.
Can you monitor the studio that opened across the street?
Yes. Any competitor you name is tracked alongside you at no extra cost, and new studios that appear in the answers are added automatically - a new arrival showing up in the named set within weeks of opening is itself worth knowing.
What happens if nothing changes for three months?
Then the file says nothing changed, and that is a real answer. A category where the named set is stable is one where the work to enter it is worth doing once properly, rather than repeatedly.
Start with the free scan
One reading for your massage studio, before you decide on anything paid.
Free scan
Takes about a minute.