Roofing contractors · A new site
A new site for your roofing company - built for the storm week and the quiet one
The site works when a homeowner is calm and comparing, and when their ceiling is wet at 6am.
Start with the free scanWhat we have measured in this trade
Of the businesses the assistant named in this trade that we could check, 6 of 6 run their own live site. Having a site is not the bar - having one an assistant can quote is.
Our own gate rig: 2 readings in Austin, TX on logged-in ChatGPT, one question asked repeatedly. Every figure here is recomputed from the raw answers on each build.
What this covers for roofing companies
- Emergency path first: phone and dispatch in plain HTML, above everything else.
- An insurance-claim page in your own words - the single most asked question in this category and the one most roofing sites do not answer.
- Service area written out by town and county, in text.
- Licence, bond and insurance numbers stated, not pictured.
- Financing terms as a page, not a download.
- Project pages with material, town and scope described in words beside the photographs.
How it runs
- We start from the measurement, so the new site is aimed at the questions the old one could not answer.
- Structure: emergency path, insurance-claim page, financing page, warranty page, service area by town, and a project page per job type - hail, wind, full replacement, repair, gutters.
- Copy from your actual practice: the materials you install, the manufacturers you are certified with, the counties you are licensed in.
- Build, with the phone number and dispatch details in plain HTML rather than inside a chat widget.
- Launch, then a scan four weeks later against the queries from step one.
What you get, and in what form
A site that works at both speeds - a homeowner comparing three quotes on a Sunday afternoon, and one with water coming through the ceiling at six in the morning.
The insurance-claim process written out properly. It is the question homeowners ask most and the page competitors most often do not have.
Service area as a readable list of towns and counties rather than a map graphic, and licence, bond and insurance numbers stated as text.
Project pages that describe material, town and scope in words beside the photographs, so the gallery is worth something to a machine as well as to a visitor.
A measurement four weeks after launch on the queries the old site failed.
What this does not do
A new site does not buy an answer slot. It removes the reasons you could not be quoted, and the result is measured and reported either way.
By invoice, limited slots. If patching the current site would get most of the way there we will say so - that is one rung down and a fraction of the cost.
Questions roofing companies ask us
My site was rebuilt two years ago. Would this be different?
Most likely in emphasis rather than looks. Sites from a couple of years ago were built to be scanned by a person in ten seconds. The material a person skips is exactly the material an assistant reads, and it is usually missing rather than badly designed.
Will you write the insurance-claim page for us?
Yes, from an interview with whoever handles claims in your office, and you approve every line. We do not publish claim guidance we invented - it has to match how your company actually works with adjusters, because homeowners will hold you to it.
We are certified with a manufacturer. Does that help?
It is exactly the kind of specific, checkable fact that a careful answer reaches for, and on most roofing sites it is a logo in the footer rather than a sentence. Stated in text, with the certification level and what it means for the warranty, it becomes quotable.
Start with the free scan
One reading for your roofing company, before you decide on anything paid.
Free scan
Takes about a minute.